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This web site theforestathihatranch.com states the following, "Only 20 Chances Left To Build Your Estate." We noticed that the website said " On Sarasotas Premier Private Ranch." It also said " Find true estate living and exceptional custom new homes inside the gates of The Forest at Hi Hat Ranch. Just five miles east of I-75 on Clark Road, The Forest is not too far from Sarasotas best in-town amenities, but far enough away to provide a lifestyle that is quietly removed from the ordinary. Refreshingly affordable with acres of opportunity. New Estate Lot pricing starting at 85,000." The header had Sarasota Florida New Homes as the highest ranking optimized keyword. It is followed by Gated Community, Estate Lots, and Country Estate Homes which isn't as ranked as highly as Sarasota Florida New Homes. The next words theforestathihatranch.com used was The Forest. Hi Hat Ranch was included but could not be seen by web engines.